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Understanding purpose, audience and form in non-fiction

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Purpose, audience and form

  • Purpose is why the text was written: to inform, explain, describe, argue, persuade, advise, entertain, or review. Many texts combine purposes.
  • Audience is who the text is for: children, teenagers, the public, readers of a particular newspaper or magazine, a government, a company.
  • Form is the type of text: a newspaper or magazine article, letter, speech, leaflet, review, blog, travel writing, diary or advertisement.

One campaign, different aims

One campaign, different aimsOriginal wordingLikely purposeBring a refillable bottleEncourage actionRefill points are by the hallProvide informationRefilling reduces disposable wasteExplain a benefit

How writers shape a text

  • Choose register and tone for the particular situation: a formal letter to a headteacher usually uses formal language, while a message to friends may be conversational.
  • Headings, subheadings, bullet points and images help a leaflet inform; direct address and rhetorical questions help a speech persuade.
  • A factual claim is verifiable in principle; an established fact has supporting evidence. Opinions are judgements and may be argued with evidence. Neither a number nor a confident assertion guarantees truth.

Reporting and speaking about an event

Reporting and speaking about an event

Identifying the writer's viewpoint

  • Examine language, selection of evidence, omissions and treatment of other views. Emotional wording may reveal attitude, but calm wording can still conceal bias.
  • Ask how fairly the text represents relevant evidence. A text can argue a position responsibly, and giving equal space to unsupported claims does not guarantee balance.

Check the kind of claim

Check the kind of claimOriginal claimHow to assess itThe refill point opensat nineCheck the published openingtimeIt is our best schoolprojectEvaluate the reasons for theopinionEveryone supports theprojectCheck who was asked and how

Exam skills

  • Say what the purpose is and prove it with evidence.
  • Comment on how the form, language and structure suit the audience.

Slide

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Câu hỏi luyện tập

Xem trước miễn phí — 8 trên 33 câu hỏi. Đăng ký để xem tất cả.
  1. 1.What is the purpose of a text?

    Easy
    • Awhy it was written
    • Bwho wrote it
    • Cwhere it was printed
    • Dits length
  2. 2.Who is the audience of a text?

    Easy
    • Athe writer
    • Bthe printer
    • Cthe publisher
    • Dthe people it is written for
  3. 3.What is the form of a newspaper report?

    Easy
    • Aa play
    • Ba song
    • Can article
    • Da poem
  4. 4.Which is a fact?

    Easy
    • ATowers are boring.
    • BThe Eiffel Tower is in Paris.
    • CThe Eiffel Tower is beautiful.
    • DParis is the best city.
  5. 5.Which is an opinion?

    Easy
    • ACats make better pets than dogs.
    • BCats are mammals.
    • CDogs have four legs.
    • DCats purr.
  6. 6.What purpose does a persuasive advert have?

    Easy
    • Ato describe a place
    • Bto review a book
    • Cto record history
    • Dto encourage a purchase or another desired action
  7. 7.Which features suit a leaflet to inform?

    Easy
    • Aa rhyme scheme
    • Ba plot
    • Cheadings and bullet points
    • Ddialogue and stage directions
  8. 8.Which feature can help a speech involve its listeners?

    Easy
    • Afootnotes
    • Bdirect address and a lively tone
    • Cvery formal legal words
    • Dno 'you'

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