What is a digital artefact?
A digital artefact is any digital creation such as a document, graphic, video, or web page, made for a specific purpose and audience.
List four types of digital artefacts.
Documents, graphics, video, and web pages.
Why is it important to consider the audience when designing a digital artefact?
The design should meet the audience's needs and preferences, making the artefact effective and appropriate for them.
What does 'purpose' mean in the context of digital artefact design?
Purpose is the reason the artefact is being created, such as to inform, persuade, entertain, or instruct.
What is the process of drafting, feedback, and improvement in digital artefact creation?
It involves creating an initial version, getting feedback from others, and then revising and improving the artefact based on that feedback.
What is 're-purposing' a digital artefact?
Re-purposing means taking an existing digital artefact and adapting it for a new audience or purpose, such as changing a report into a presentation.
Define digital media.
Digital media is any communication media that uses encoded machine-readable data formats, including text, audio, video, and graphics transmitted over the internet for digital devices.
Give three examples of digital media.
Digital images, web pages, and digital audio (e.g., MP3).
How does digital media contrast with print media?
Digital media is electronic and can be modified and distributed digitally, while print media is physical (e.g., books, newspapers) and cannot be easily changed.
What is the 'triple-product' business model used by platforms like YouTube?
It provides free information/entertainment to users, captures their attention, and collects user data to sell to advertisers.
Define 'paid media'.
Paid media are promotional channels that marketers pay to use, such as TV ads, paid search ads, and sponsored social media posts.
Define 'owned media'.
Owned media are digital assets a company or individual controls, like their website, blog, or social media profiles.
Define 'earned media'.
Earned media is publicity gained through word-of-mouth, such as shares, retweets, reviews, or viral content, without direct payment.
Why is earned media considered more credible?
Because it comes from genuine user interest and recommendations, making it more transparent and trustworthy than paid or owned media.
Who is credited with writing the first computer program?
Ada Lovelace, who wrote instructions for calculating numbers on Babbage's engines in the 1820s.
What is the 'digital divide'?
The gap between those who have access to digital media and technology and those who do not.
What is the 'digital dark age'?
A potential future where older digital media becomes inaccessible due to outdated formats or systems.
What is the 'Information Age'?
The current era in industrial history characterized by the ubiquity of digital media and its effects on society.
Name one challenge to the digital transition mentioned in the source.
Outdated copyright laws (also acceptable: censorship, digital divide, digital dark age).
What is an 'open content movement'?
A movement where content creators voluntarily give up some or all of their legal rights to their work to encourage sharing.
How has digital media impacted publishing and journalism?
It has caused disruptive innovation, changing how content is produced, distributed, and consumed.
What does 'interconnectivity' contribute to digital media?
It allows for rapid sharing and access, contributing to the digital revolution and high viewership rates.
Why is attention to design important in digital artefacts?
Good design makes the artefact clear, engaging, and effective for its audience and purpose.